This transcends into the eye of fashion too. Livia Firth, Angela Lindvall, Laura Bailey and Kristin Davis are all sustainable fashion spearhead figures who help to promote designers with an interest in sustainability and the environment.
|Livia Firth in Valentino couture made out of recycled polyester from plastic bottles for the GCC and husband Colin in his recycled Tom Ford suit. |
When I first think of what's called eco-fashion, I think of cargo pants, fleeces and crocs for some reason (perhaps because this seems to be a likely uniform of environmentalists). I definitely never considered that eco-fashion could be elegant, chic and feminine. These women and iconic designers like Vivienne Westwood and Katherine Hamnett, who use fashion to make a statement, have changed my (very closed minded and probably a bit snobbish) perspective on sustainable fashion and have helped to show me that style and sustainability can stand hand in hand.
I love Fibres of Freedom's motto that 'simple style can be elegant AND good for the planet and for people'. They're right. We should care about what we put on our bodies- not just how it looks and feels but also where the material has come from and what the story of the garment is itself. Fibres of Freedom design sleepwear and colourful scarves that are inspired by Ancient Indian patterns mixed with modern simplicity.
This classic woman's tunic is made from handwoven cotton which is bought at a fair price and is made at fair wages. The beautiful detailed stitching is based on an Ancient Gujarat pattern from India which adds a 'subtle touch of folklore' to the piece. I like the idea of wearing this tunic with colourful accessories and some brown leather sandals for a relaxed summer look. And fantastically, the tunic doubles as a sleep shirt so after a day out at the beach, you can slip into this easy-to-wear piece for a chic at-home outfit.
Fibres of Fashion's soft organic cotton scarves are a perfect accessory for their more simply designed tunic. Each piece is unique with a hand-drawn pattern. Fibres of Freedom empower the craftspeople who make the scarves and bring about a feel good friendly feeling to the fashion world. These special pieces can be bought online or at the wonderful ABC store in New York. I'm going to make sure I stop by there this summer to pick up one of these scarves to wear in the city. FoF's laid-back style is so versatile that I'm sure to throw on a scarf as a shawl after sunset in New York.
What do you think about sustainable style?
Is it worthwhile? Is it chic?
What designers make an effort to be sustainable?