Classic Woman: Carolyn Besette Kennedy

Carolyn Besette Kennedy, New Yorker, publicist, wife of Kennedy jr. 
This woman has incredible style that is particularly minimal and chic. She's usually wearing block colours and in a uniform of jeans, black sweaters and red lipstick but it's that dazzling smile that shows her grace.



I am so excited to share this with you!

I've recently been working with Y-Magazine, which is a new magazine dedicated to Generation Y.

When I was living in New York, I met a lot of beautiful, inspiring people and I became friends with two florists, Taylor and Anna of Fox Fodder Farm. I wanted to interview them and share their story with Y's readers... but then the interview turned into a film about the affect of flower design. The film begins with Anna and Taylor wearing muted neutral tones to imitate the blank canvas before the floral installation takes over the space that they work in. As the installation is coming together, the florists are dressed in bright blooming colours just like how flowers alter and take over an environment. After the installation is complete and the flower-impacted environment becomes a new order, Anna and Taylor wear casual denims in a reflection of the effortless beauty of the newly touched-by-nature space.

I want to thank Beautiful Dreamers for having us in their shop to shoot the film, all the designers of the clothes we used, FFF for being such stars and Y-Magazine for publishing the film!

Happy Watching!

Love Evie


The "Why Don't You" Woman

Diana Vreeland
Her style: "Why-don't-you?"
Always chic, always elegant, always neatly glamourous and dramatic!


That Fashion One: Evie and Bea from The House of Eliott

Sometimes people ask me about my name. "Is it short for Evelyn?" "Who are you named after?" "Where is your name from?"

Well here is the answer, or half of it. I'm named after Evangeline Eliott or 'Evie' from the BBC TV series The House of Eliott. That's the stylish bobbed young lady you see above. 'Evie' and her sister Bea are two sisters in 1920s London who establish their own dressmaking business and own haute couture fashion house. The series was produced from 1991-1994 and the show's style is full of richness and opulent colours... not so true to the decade it's meant to reflect though. But never mind, I'm not reporting on the historical accuracy of The House of Eliott, I'm just asking you to take a closer look at the series' approach to style. I love the emerald greens that Evie is often dressed in and the light cream summer hats and dresses that most associate with Daisy Buchanan.

Let's Get Personal: Fashion designers for themselves

We are fed up of reading about trends. Neutrals are in. Grey is in. Flares are in. No flares are out. Red lips: always in. Wear ankle boots. Wear thigh-high boots. Wear it tucked in on Wednesday. Wear it belted on weekends. Fashion is very transient and trends repeat themselves but what makes fashion interesting and inspiring isn't what's hot and what's not. Its the new ideas and the excitement of tasting something fresh and different on our style palettes that keeps interest in the fashion industry and is what makes fashion, art, and not just another consumerist institution.

The designers who don't work to fulfil a criteria or a seasons trend are the ones who end up making the trends. Fashion designers are working seasons in advance so by the time things are hitting that thermometer scale ordering the public to wear pastel denim, designers will already be working on their collection of distressed leather. 

Rodarte for instance is a fashion designing sister-duo, who's whimsical creations are personal. Their last season was based on their childhood in Santa Cruz, South California and had a romantic nostalgic atmosphere to it. Beaded angel wings flew across a backless LBD and thorned rose buds bloomed on blood red gowns. These romantic ideas were symbolic of their childhood but also resonated with the rest of us and stroke a chord with a fashion crowd who probably didn't grow up in Santa Cruz but have some other far off fond connection to these symbols. 

Naturally, a designer can't be too personal as they aren't just designing for themselves but its a personal approach to their designs that make a designer's work of interest. Carol Lim and Humberto Leon are the newly-appointed creative directors of Kenzo, who have reignited the Japanese roots and jungle spirit of the fashion house. Kenzo began with Kenzo Takada's Parisian boutique 'Jungle Jap'; however, Lim and Leon aren't trying to resurrect Kenzo's foundation. Instead, they are bringing fresh, revolutionary ground to Kenzo's origins and mixing their own Californian aesthetic with Kenzo Takada's original idea. Lim and Leon's love for their home state, California's music, nature and art is realized in the fresh, cool summer colours of the Kenzo fall collection. Wet-style fabrics evoke the surfer spirit of West Coast America; yet, the designs retain a completely Kenzo approach. Printed Japanese denim with flying tigers and the collection's play on structure and geometry with their cross-draped jackets, skirts and dresses are reminiscent of Ancient East Asian architecture and pattern. 

Kenzo F/W 13
It's these innovative designers like Carol Lim and Humberto Leon, who work on their personal aesthetic alongside external influences that makes for real talent. As for trends, they don't exist. What's trending and what isn't is always present depending on what designer you are looking at. It's the message a designer is trying to relay that somehow gets picked up by the 'trend-mometer' and its not what rules the fashion world. It's the excitement for new revolutionary and experimental thinking from designers, which makes for a successful industry. In that sense, lets see what the coming fashion weeks have to offer...

Love Evie


Queen of Jewels: Lily King

Lily King describes the jewellery that she designs as 'simple & perfectly dainty', which sums up her youthful aesthetic, which I experienced after getting in touch with her from across the Atlantic.

I received a surprise package of Lily's jewellery in the post, which was wrapped up  as though it was a gift of candy in pink and white striped paper.

Lily King made me feel like it was my birthday- her packaging designs are so exciting! Inside my jewellery candy bag I found a selection of Lily's designs.

Playfulness and the simple joy of accessorising is what Lily is all about. I love the collection of gold-plated charm bracelets that Lily sent me. They're like a sophisticated version of a friendship band and each bracelet bears a different mystic symbol.

Pink Moon and Star Bracelet, Green Star Bracelet, Blue Coin Bracelet and Cherry Jade Heart Bracelet.

I like layering these fresh coloured beaded bracelets and wearing them with a simple white dress and sandals for the summer.

Lily King is a self taught designer who works closely with her collection, which you can find on her online store. She is also London-based: another reason why I am so fond of her as her pieces remind me of the kind of jewellery I see people wearing day-to-day in the city where Lily finds her inspiration.

My favourite piece of Lily's collection is the Egyptian necklace, which is gold plated and sits on the clavicle area. Naturally, the inspiration for this piece is Ancient Egypt and the heavy gold jewellery that was worn at that period. I think it's wonderful how Lily draws inspiration from archaic shapes and converts these designs into a modern design that sits elegantly and can be worn casually or as a way to dress up an evening ensemble.

You may recognise her Lily's jewellery from Asos also where she sells on their Marketplace website as well as at a number of boutiques across the world such as The White Room in London, The Cheeky Bean in North Carolina or Godiva Boutique in Scotland.

Lily's designs are definitely desirable, for this independent designer's business has grown from a hobby to making and selling at a little boutique on Portabello Road into an online store and selling across the world! Lily keeps her pieces at affordable prices and always has something special in mind to treat her loyal customers to if you follow her on twitter. Lily is a friendly and kind person to be friends with also!

Keep in touch with Lily through twitter or take a look at her website

Love Evie



New Shoes News

I live in Williamsburg, New York and I am always stumbling upon boutiques here which sell exciting pieces by independent young designers. There's never a time when I wander into one of the many boutiques or flea markets and am uninspired by what I see. This place is a hub of creativity and young blooded spirit!

So, when I went into In God We Trust on Bedford Avenue, I was very surprised that the mesh, cut-out oxford shoes that I picked up were from the traditional America shoe house, G.H. Bass.

Bass is truly the shoe label with real American legacy and began in the 1870s in Maine by Mr.Bass. Who knew that many years later, designing "the best possible shoe" wouldn't be good enough and that Bass shoes would be collaborating with a fun, new designer called Rebecca Antonoff, to reinvent their classic shoe as something accessible to the young fashion forward crowd.

The Bass <3 Rebecca Antonoff collection is where Antonoff's dreamy aesthetic of girlishness and circus- fantasy dress up and cult casual shoes come to meet. The shoes from the collection are great to wear to the office as a colour-popping replacement to the typical brogues or pumps that you're expected to wear. Instead, these shoes have personality and some styles like the Maebird pictured above still hold true to an androgynous look with their masculine cut.
Rebecca Antonoff is multi-talented and is a freelance NY-based fashion writer with Nylon, Black Book and Teen Vogue under her belt, she now writes for Lula Magazine. You can really tell how the whimsical fashions of Lula have influenced Rebecca's designs. 

When a heritage footwear brand teams up with a designer who's pieces are feminine, playful and do not shy away from a bight colour palette, this is what is born: shoe designs that are both timeless and still uniquely modern. The shoes that have been worn for years and years are still being worn because they've evolved and 'funked'-up by fashion's it-girl, Antonoff.

Antonoff used the girlishness of the 50s and went to lead Bass designer, Anita Da Silva's, archive of vintage designs for inspiration when she was in the process of making the collection. The combination of the old and the new is a winning formula and is what I believe makes this collection so exciting. For the collection doesn't want to change what Bass shoes is about, instead they are just jazzing up the cult shoe classics!
The shoes keep in the spirit of things and are named after typical 50s names like Lulu, Bowers and Lady. These Snim's are my favourite shoes of the collection! I love the simple all-white palette and the cutesy love hearts that are embroidered onto the mesh. I think this makes for a grown-up shoe that still is playful and doesn't conform to the norm- typically Williamsburg then! 

Love Evie